Product Placement Agreements

Summary

A product placement agreement is an arrangement where one party (generally, a production entity of some kind such as a film studio) is permitted to feature another party’s product, along with its related intellectual property (IP) rights, in the development, production, and exploitation of a television, film, commercial, or other audiovisual production. This practice note discusses product placement in general, its benefits and drawbacks, the laws surrounding its use, and the negotiation and drafting of product placement agreements.