Advertising -- Contents., WAC § 460-80-510


Summary

All advertising to be used to offer a franchise, subject to the registration requirement, for sale is subject to the following limitations:
(1) An advertisement shall not contain any statement or inference that a purchase of a franchise is a safe investment or that failure, loss, or default is impossible or unlikely, or that earnings or profits are assured.
(2) An advertisement should not normally contain a projection of future franchisee earnings unless such projection is:
(a) Based on past earnings records of all franchisees operating under conditions, including location, substantially similar to conditions affecting franchises being offered;
(b) For a reasonable period only; and
(c) Is substantiated by data which clearly supports such projections.
(3) An advertisement should normally contain the name and address of the person using the advertisement.
(4) If the advertisement contains any endorsement or recommendation of the franchises by any public figure, whether ...