Trademark License Agreement
(Pro-Licensor)

Summary

This template is a trademark license agreement. It provides for the grant of an exclusive license to use specified trademarks owned by the licensor in the design, manufacture, advertising, and sale of products. This template includes practical guidance, drafting notes, alternate clauses, and optional clauses. The provisions of the agreement are designed to protect the licensor and its trademarks throughout the term of the license and to address key issues, such as the scope of the license, payment obligations, and quality control measures. For additional discussion on trademark licensing, see Trademark Licenses: Licensing Fundamentals, Trademark Licenses: Key Provisions, Trademark License Checklist, and Gilson on Trademarks § 6.07 and Milgrim on Licensing § 7.17. Additional resources include the Trademark Transactions Resource Kit and Intellectual Property Licensing Resource Kit. For a sample license drafted in terms favorable to the licensee, see Trademark License Agreement (Pro-Licensee). For guidance on managing an intellectual property (IP) portfolio, see In-House Intellectual Property & Technology Resource Kit. This template is drafted from a licensor-favorable perspective, including robust quality control, channel restrictions, and exclusivity protections intended to preserve trademark validity and associated goodwill.