Social Media Influencer Letter Agreement

Summary

This letter agreement can used for a social media influencer before they begin work on a marketing campaign for the company. It outlines key details of the arrangement including what the influencer will create and publish on behalf of the company and the relevant compensation. This template includes practical guidance, drafting notes, and alternate and optional clauses. With the explosion of social media and non-traditional outlets to reach potential customers, many companies are turning to popular social media influencers to deliver their marketing messages, often using other third-party platforms like Instagram, Facebook and YouTube. The Federal Trade Commission (FTC) has taken a serious interest in these arrangements and has issued guidelines and information to interested parties to make sure they follow the law. For information on best practices for businesses seeking to mitigate the risks of social media use, see Cyber, AI, Social Media and Insurance § 6.03. For a more in-depth examination of FTC requirements, see Federal Regulation of Advertising, Consumer Protection Laws Fundamentals, and Advertising Regulation Fundamentals.