Native Advertising Checklist

Summary

This checklist provides best practices for those engaged in native advertising. It examines the relevant provisions of the Competition Act, R.S.C. 1985, c. C-34, specifically the civil and criminal provisions related to false and misleading advertising. Guidance documents issued by the Competition Bureau and the U.S. Federal Trade Commission ("U.S. FTC") are also discussed, as are provincial consumer protection laws, and the self-regulatory scheme established by Ad Standards Canada.