Lead Generation Policy

Summary

This template is a lead generation policy that is designed for consumer lending platforms to comply with consumer protection laws and regulations. This template includes practical guidance and drafting notes. Lead generation involves identifying and cultivating consumer interest in targeted products and services for dissemination to third parties and loan originators. The objective of lead generation is to connect companies with prospective customers and borrowers to convert leads into sales. In consumer lending, a lead is a prospective borrower who, directly or indirectly, has indicated his or her interest in purchasing a product or service by taking certain action. Lead generators collect consumer information submitted through online forms and applications. This information is sold to companies, financial institutions, and other providers of consumer financial products and services. As an entity providing such financial products and services, the Consumer Financial Protection Bureau ...