JIM S. ADLER, P.C.; JIM ADLER, Plaintiffs—Appellants, versus MCNEIL CONSULTANTS, L.L.C., doing business as ACCIDENT INJURY LEGAL CENTER; LAUREN VON MCNEIL; QUINTESSA MARKETING, L.L.C., doing business as ACCIDENT INJURY LEGAL CENTER, Defendants—Appellees., 10 F.4th 422

Summary

HOLDINGS: [1]-A law firm and its lead attorney stated a claim against a operators of a lawyer-referral website and call center for trademark infringement under 15 U.S.C.S. §§ 1114(a) and 1125(a). The law firm and attorney alleged that the website operators' use of the law firm's marks as keyword terms, combined with generic, unlabeled advertisements and misleading call-center practices, caused initial interest confusion.