Influencer Marketing

Summary

This practice note provides an overview of influencer marketing in Canada. It discusses the legal framework that underlies all influencer marketing strategies, as well as important industry guidance documents that inform the ways in which influencers and brands may make representations to the public. Key terms to be considered in drafting Influencer Agreements, including morality clauses, are outlined and explained. The practice note concludes with tips for both influencers and advertisers to contemplate when publishing representations.