Celebrity Endorsement Agreement Checklist

Summary

This checklist provides key considerations for negotiating and drafting a celebrity endorsement agreement. The checklist covers critical issues such as due diligence, intellectual property management, advertising law compliance, the obligations of the celebrity and advertiser, exclusivity, and termination rights. It also covers compliance with the Federal Trade Commission (FTC) Endorsement Guides, guidelines issued by the FTC to ensure that endorsements and testimonials in advertising are truthful, not misleading, and properly disclosed. These rules apply to celebrities, influencers, experts, consumers, and organizations that promote products or services. Note that this checklist does not review every contract provision contained in a celebrity endorsement agreement.