Cease and Desist Letters for Counterfeit Goods

Summary

Delivery of a cease and desist letter is typically the first interaction between a rights holder and an infringer. It enables the rights holder to set the tone and frame the issues. It can be your best first shot at achieving a quick and relatively inexpensively negotiated resolution. There is no guarantee, however, that the cease and desist letter will produce the result your client desires. Often in the context of counterfeiting cases, these letters are ignored, the bad actors relocate and/or hide and future anti-counterfeit enforcement becomes even more challenging.