Alcoholic Beverage Marketing and Advertising
Summary
This practice note provides an overview of alcoholic beverage marketing and advertising regulations in the United States. It discusses the Federal Alcohol Administration Act (Act), 27 U.S.C. § 201 et seq., which authorized the U.S. Treasury Department's Alcohol and Tobacco Tax and Trade Bureau (TTB) to regulate the marketing and advertising of alcoholic beverages. This practice note also discusses Federal Trade Commission (FTC) efforts to restrict the marketing and advertising of alcohol beverages to minors.