Advertising and Marketing Resource Kit


Summary

This resource kit provides various resources to assist counsel in identifying and understanding key legal issues related to advertising and marketing business activities. It also provides guidance on complying with federal, state, and local laws that may be implicated in the course of an advertising campaign. Advertising and marketing is an essential component of any business sales practices and in today’s digital world, these campaigns commonly occur in nontraditional mediums, like the internet and social media. This resource kit also provides guidance on how to navigate the online space in promoting business initiatives and marketing campaigns.