Advertising and Marketing Agreements Resource Kit

Summary

This resource kit provides guidance on advertising and marketing agreements and resources to assist counsel in negotiating and drafting such agreements. It aggregates content that addresses (1) service provider contracts, including agreements with advertisement agencies, online agencies, and market researchers; (2) agreements that provide content or enable an advertiser to use content; and (3) placement agreements. This resource kit includes Practical Guidance detailed practice notes, templates, and clauses.