Joint Marketing Agreements


Summary

Contractual joint ventures can serve many purposes and address a wide range of ventures. See Drafting a Contractual Joint Venture Agreement. This practice note describes the considerations for drafting and negotiating an agreement pursuant to which one or both parties to the agreement will collaborate in order to promote the sale of product and service offerings of the other party. The scope of this practice note covers relationships where one party will independently promote the other party's products to its customers and potential customers, as well as collaborative efforts by the parties, such as joint solicitations and bidding on requests for proposal (RFPs) from potential customers. This type of contractual joint venture agreement is referred to by a variety of names, including alliance agreement, strategic alliance agreement, co-marketing agreement, joint marketing agreement, etc., depending on the client's preference and the specific nature of the relationship. For purposes of ...