Contractual joint ventures can serve many purposes and address a wide range of ventures. This practice note describes the considerations for drafting and negotiating an agreement pursuant to which the parties to the agreement will collaborate in order to promote the sale of product and service offerings of one or both of the parties. The scope of this practice note covers relationships where one party will independently promote the other party's products to its customers and potential customers, as well as collaborative efforts by the parties, such as joint solicitations and bidding on requests for proposal (RFPs) from potential customers. This type of contractual joint venture agreement is referred to by a variety of names, including alliance agreement, strategic alliance agreement, co-marketing agreement, joint marketing agreement, etc., depending on the client's preference and the specific nature of the relationship. For purposes of this practice note, the agreement is referred to ...