Social Media Issues in Employment: Counseling Employers on Key Social Media Issues


This practice note addresses how to counsel employers to manage the risks that accompany employee social media use. In today’s global business environment, social media plays an integral role in how businesses operate as companies seek to leverage the unparalleled reach and influence of online communities to increase brand awareness, to better understand market perception, and to market products or services. Not only do companies use social media to externally promote their businesses, they also use it to facilitate internal communications and to make employment decisions. While significant advantages accrue to companies that harness the power of social media, risks ensue as well.