This template is an advertising agency services agreement that may be used by an advertiser when retaining the services of an advertising agency. It is drafted in favor of the advertiser. This template includes practical guidance, drafting notes, and alternate clauses. This template contains standard terms and conditions for service agreements of this nature, including fee information, representations and warranties, indemnifications, and ownership provisions. It is intended as a starting point and may require modification according to the particular circumstances and the intentions of the parties. For a full listing of related advertising and marketing content, see Advertising and Marketing Resource Kit. For a full listing of related supply of services content, see Supply of Services Agreements Resource Kit. For more information on advertising agency service agreements, see Advertising Agency Agreements. For a template drafted in favor of the agency, see Advertising Agency Services ...